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  • Name: alan lopez

    Preferred Name: alan

    Pronouns: He/Him

    Company Name: Baxter (former)

    City: Northbrook

    Job Title: Sr Director, Marketing

    Professional Industry Category: Media/Marketing/Communication|Corporate and Retail

    Bio (for inclusion in the member directory): Alan Lopez is a brand and demand marketing leader with work focused on strategic messaging, brand development, and digital demand generation. His diverse background includes marketing, sales, engineering, and manufacturing and supports green initiatives through volunteer work. As Sr Director of Brand, Digital and Demand at Hillrom/Baxter in Chicago, IL, Alan oversaw brand development, digital demand generation, and inside sales. He led omnichannel CX advancements resulting in increases in leads and opportunity conversion rates. Past roles include Flexera Software and Motorola Solutions, where Alan led product marketing, brand development, and vertical marketing strategies. He began his career as a US Navy Nuclear Officer. Alan holds a B.S. in Electrical Engineering from Rice University. He actively serves on the board of the ANA B2B Marketing Chicago Chapter, and speakers at industry events. Alan also served on the Advocacy Committee of the US Green Building Council Illinois Chapter in past years.

    LinkedIn Profile: https://www.linkedin.com/in/alan-lopez1/

    Professional Credentials: HERS Rater