Making the Pitch: Selling High Performance Design

Jul 31, 2024 1:30PM—4:30PM


Cannon Design 225 N Michigan Ave Chicago, IL 60601

Cost $30-$45

Event Contact Miranda Wright | Email

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Join Illinois Green for a hybrid workshop that focuses on the language and resources that can be successfully leveraged to sell the concepts of high-performance design to a client.  

This workshop will expand on a session from the Getting to Zero Summit 2023 that highlighted the need for additional education to help the AEC community improve their skills in discussing the importance of high performance goals in building design.

Hear from three diverse building industry perspectives on what language or tools they use when trying to push the envelope of sustainable design on any given project. Following the discussion forum, attendees will join in a small group activity to practice these new language skills with industry peers in order to get comfortable with “making the pitch.”

Participants can join in-person or virtually to view presentation and participate in the activity.

Audience: Architects, engineers, and design team members who are looking to push the needle on sustainability within their projects throughout their firm.


1:30 – 2:00 PM | Doors Open, Networking

2:00 – 3:15 PM | Introductions, Presentations, Q&A

  • Architect Perspective: Megan Zack, Wight & Company
  • Engineer Perspective: Nancy Kohout, SmithGroup
  • Developer Perspective: Linda Kozloski, Weldon Development Group

3:15 – 4:00 PM | Small Group Activity

  • Attendees will be put into groups of 6 and matched with a specific type of client (higher educations, office building, etc.) and discuss which design strategies or system updates you want to successfully pitch that you learned from the presentations.  You will work with your team to make the best pitch and present to the entire group for a group discussion.

Learning Objectives:

  • Recognize the language different clientele resonate with to understand different types of return on investments.
  • Analyze numerous data points that are important to bring to the table when bringing up sustainability strategies in a design or systems layout.
  • Identify how to optimize on current financial incentives and tax credits both from local sources, as well as state and national.
  • Discuss with other attendees the best pitch for specific project audiences and learn from one another to create the best pitch for sustainable design and strategies.

Continuing Education: Approved for 1.0 LU|HSW AIA CES credit; Eligible to self-report to GBCI for 1 CE hr.